Deployment Services

Once your website has been designed and built, there are still things that need to be done to get it running and keep it running.

• Email accounts created.
• Hosting arranged.
• Domain names acquired.
• Site security certificates purchased and installed.
• Target server configured.
• Upload and configure your website.
• Site security and stability monitored
• Traffic statistics gathered and analysed.
• Visitor technical queries and site use handled.
• Last, but not least, your site promoted.

We can handle all of this for you, allowing you to get on with running your business while we take care of your site.

site promotion

One aspect of site deployment deserves further mention - how will you get customers to your site?

Much play is made of the importance of search engines and search engine optimisation (SEO) in drawing visitors to a website. While search engines play a very important role in driving traffic to websites, engaging in page-rank improvement schemes can become an expensive and time-consuming exercise.

Bearing this in mind, we take a pragmatic approach to site promotion - achieving the highest traffic possible within any time and budgetary constraints.

Working with you, we use the following methods to bring customers to your site :-

Built-In Optimisation	Right from the start, we plan and build a website with Google [the most choosy search engine] in mind. We constantly scour the internet for information about what makes Google and other search engines tick and build that knowledge into each site.
Search Engine Submission	We will submit your site to all the major search engines.
Links, Links, Links	Just as 'location, location, location' is the measure of real estate value, links establish the neighbourhood of your website and are a measure of its value to search engines. That is why it is important to generate as many quality links to your site as possible. Working from a knowledge of your target audience and the keywords you use to attract them, we can identify other sites where link exchange may be profitable and in keeping with your business goals.
Content, Content, Content	Continuing with our real estate metaphor, potential buyers are usually indifferent towards a run-down, neglected property. Search engines and visitors feel the same way about sites with old content. We can help you to keep your site fresh and appealing with regular site updates
Paid-For Promotion	Many, many methods exist to promote your site for a fee e.g. pay-per-click advertising, directories, affiliate programmes and shopping comparison sites. We can help you to choose the most effective methods to promote your website and handle any technical issues needed to make them work.
The Old-Fashioned Way	Before the internet had even been dreamed of, businesses employed a variety of techniques to promote their products and services. Some of these can now be achieved online, but their principle remains the same. Competitions Newsletters Mailshots Offers and Promotions Networking & word of mouth (newsgroups,chat rooms and 'tell-a-friend'). Trade magazines Surveys Advertising Adding site address to brochures, business cards, letterheads, emails etc. Vehicle livery We can help you to assess the viability and efficacy of these techniques and provide technical solutions to deliver them.
Adapt	As search engines, your visitors and your site change, it is important to adapt promotion streams to maximise traffic and sales. We can keep you apprised of new developments and opportunities that will allow your site to grow.

We feel it is important that our customers have realistic expectations of site promotion and appreciate that there are no shortcuts to effective traffic generation. Hard work and a thoughtful, multi-faceted approach are the best way to make any site successful.

While most SEO companies are reputable and achieve great results, we would caution against using companies who claim to boost your search engine rankings overnight. They will often produce results for unlikely keywords searches and use 'link farms' which may cause your site to be removed from search engines - in the world of SEO you often don't get what you pay for.

We only charge for bona fide work and results, as part of the ongoing maintenance of your site.